Wow I'm Henry
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Wow, I'm Henry (1965) was in reference to Henry Geldzahler, the former Curator for American Art, and later 20th Century Art, at the Metropolitan Museum of Art. In this piece, Cenedella pokes fun at Geldzahler for his notoriety in his "Yes Art" exhibit in 1965. The comic book layout is also in reference to Artist Roy Lichenstein, who was notorious for his use of comic book characters in his artwork.
"Yes Art!" was Cenedella's farewell to art when he decided to join an advertising agency to escape the commercialism of the art world. Predicting that this gimmick-filled show would draw more attention than any other show that year, "Yes Art!" was exhibited in 1965 at the Fitzgerald Gallery. A wildly successful satirical gesture as well as a critical analysis of Pop Art and the marketing hype that made it popular, "Yes Art!" was subsequently taken seriously and imitated by many artists, yet without the humor and commentary present in Cenedella's work.
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