Yes Art!

Yes Art!

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    “Yes Art!” was Robert Cenedella’s farewell to art when he decided to join an advertising agency to escape the commercialism of the art world. Predicting this gimmick-filled show would draw more attention than any other show that year, “Yes Art!” was exhibited in 1965 at Fitzgerald Gallery.

    It was a wildly successful satirical gesture as well as a critical analysis of Pop Art and the marketing hype that made it popular, “Yes Art!” was subsequently taken seriously and imitated by many artists, yet without the humor and commentary present in Cenedella’s work.